Category Archives: Small and Medium Enterprises
My tutorial on how online marketers can utilize the A/B Testing Campaign tool in MailChimp to help determine the best campaign to send to their subscribers.
For those into email marketing, Mailchimp is one popular web-based application being used by many online marketers to send their business’ campaigns and newsletters to their subscribers and for list building. Here is the first of my series of MailChimp Tutorials, How to Create a List.
What is a list, by the way? It is a group of individuals who gave their email address when they opted-in to receive your campaigns. Before creating a list, one has to be organized and has to consider the following to get the most in the future:
- Your goals in email marketing
- Who are your audience/subscribers
- The information relevant to each audience/subscribers
Below is my tutorial on How to Create a List in MailChimp. If you have any suggestions and questions, please feel free leave your comments in the comment box.
Late last year, I got hold of the December 2012 – January 2013 issue of the magazine, Entrepreneur Philippines, from my sister. It’s quite a while that I haven’t purchased its back issues. I love Entrepreneur magazine just as I love Kerygma. I collect both for the former gives me guides and tips on how to be my own boss while the latter is my source of inspiration in the spiritual aspect.
Anyway, the latest issue of Entrepreneur Philippines features the trending business opportunities in 2013. One of these is Mobile Communication. Just take a look at your Facebook wall, local newspapers, and television ads. A lot of different types of smartphones and tablets are now available in the market with very affordable prices compared to the previous years where only a few can avail.
According to Mashable, a new study shows that Mobile Web will rule by 2015. People are now spending more time then ever on their mobile phones and this is a great opportunity for businesses to reach consumers using Mobile Marketing. This is what keeps me restless nowadays. Why? Because I believe that this recent trend will greatly benefit FilipinoVirtual Assistants. That this is the right time to evolve as a Virtual Assistant.
Sir Jomar Hilario’s latest post on his website is in line with this. The uprising demands for Virtual Assistants worldwide just pushes me to be more up to date with the latest trends in technology and what necessary skills are needed to compete with this new wave of opportunity, which some say is unlimited.
This is where my new journey starts and I want you to journey with me and let us evolve together as Filipino Virtual Assistants. In the coming weeks, I will be posting topics on tools, programs and websites which are useful in Mobile Marketing. Don’t forget to subscribe here to keep you updated with the latest trends that can benefit us, Filipino Virtual Assistants. Mabuhay tayong lahat! 🙂