Category Archives: mobile apps

Demand Skills for Mobile Marketers

According to http://www.wantedanalytics.com, demand for skills set for mobile marketing continue to grow in the coming years. In March of 2012, there was a 55% increase in the volume of job ads posted online compared to March in 2011.

Here are the most demanded mobile marketing skills needed by employers:

  1. Microsoft PowerPoint
  2. Search Engine Optimization (SEO)
  3. Customer relationship management (CRM)
  4. Microsoft Office
  5. Search engine marketing (SEM)
  6. Android OS
  7. Web Analytics
  8. Google Analytics
  9. Software as a Service (SaaS)
  10. Adobe Photoshop
  11. Salesforce CRM
  12. Agile Software Development
  13. Structured Query Language (SQL)
  14. Microsoft Office Visio
  15. Quantitative analysis

For the detailed report on this article, check it here.

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How to Create QR Codes using Kaywa

The Evolving Virtual Assistant

Are you familiar with the image? Have you seen one of these in magazines? This is what you call a Quick Response (QR)  Code which is similar to barcode used by retailers to keep track of inventory. It originally came from Japan for their automotive industry. Presently, it has become more popular because of its fast readability and more storage capacity than the UPC barcodes.

In mobile marketing, it can be used for many purposes such as contact information and directions to your business, promotions, coupons and special offers, survey and feedback forms,  and provide details of products and services.

The image above is my very first QR Code for this blog site. I was so amazed of what I have done and made a tutorial on this. Check it below and start creating your own QR Codes.

Business Opportunities in Mobile Marketing – Infographics

Hi! I learned from HubSpot a new skill, which is, creating Infographics.  However, I am still a newbie and has so much to learn. I would like to share with you my very first infographics which talks about the business opportunities in mobile marketing. I still have to learn how to connect all the slides together using a free online tool suggested by HubSpot, called pixlr.

Google’s Top 20 Mobile Products (and How It Monetizes Them) [Infographic]

Another great article for mobile marketers.

Google is fast on its way to becoming a “mobile first” company—within a year mobile will become the primary way users access Google—writes Larry Kim of WordStream, citing information from three Google execs.

To determine how Google generates revenue from mobile, WordStream researched Google’s mobile product portfolio, graded the those products (basing the grades on quality, market adoption, value to users, value to marketers, originality, and other factors), and summed up the results in an infographic. Read more here…

It’s time to learn more about Google’s apps for mobile.

The Pinterest Mobile Apps

Pinterest

The recent ‘goodie’ from Pinterest is the Pinterest App where you can access Pinterest using your mobile phone or tablet. Here are great things you can do with the Pinterest App:

1) You can snap a photo and pin it instantly.

photo credit: Ed Yourdon via photopin cc

photo credit: Ed Yourdon via photopin cc

2) Browse pins and boards while you wait or watch TV.

Pinterest.com

Pinterest.com

3) Get style or recipe ideas while you shop.

photo credit: Bert Kaufmann via photopin cc

photo credit: Bert Kaufmann via photopin cc

4. Display your pins on your phone or tablet.

 

Now pinning is just a tap of your finger. Happy Pinning!